You’ve probably spend some time and effort in researching and selecting your keywords, you should also know how best to use them.  Knowing this will greatly improve the efficiency of your search engine optimization (SEO) efforts.

There are 5 places in a web page where you should use keywords:
The Title Tag.
The Keyword Meta Tag.
The Description Meta Tag.
The Alt Tags for images.
In the body text on the page. Read more »

One of the biggest mistakes a new online marketer can make is to ignore proper keyword research and selection.

It matters not if you have the greatest product, or the best ebook, or the most up to date newsletter ever. If nobody can find these products, what good are they to you? None.

Without selecting and using keywords properly nobody will find your website, and therefore your products. And your website will die the slow death of little to no traffic. Read more »

Long tail keywords may sound a bit reptilian, but they are important in generating targeted visitors to your website.

A long term keyword is just another name for a keyword phrase consisting of three or more words, that collectively are much more specific than a single keyword.  And generally speaking these long tail keyword are searched for less frequently that single word keywords.

Let’s use a regular main street type store to illustrate how long tail keywords work. Read more »

Many people just starting out on their online business journey don’t realize the importance of keywords, and proper keyword research.

If you think they are just some words that don’t carry a lot of weight, then you need to realize that keywords, and proper keyword selection is vitally important to your online marketing efforts.

Selecting the correct keywords will translate into an increase in targeted traffic to your website.  Selecting the wrong keywords, or not paying any attention to keywords at all, will cause your website to die a slow death of little or no traffic. Read more »

Proper keyword research is the very foundation of successful online marketing.  Here we will disprove 8 misconceptions concerning keyword research that will help get your content on the first page of search results.

1 -  Keyword research is not that necessary.

A vast majority of people using the internet start with a search on one of the search engines.  They enter search terms, looking for results.  We call those search terms ‘keywords’.  Two sides of the same coin.  If you don’t try to match your keywords, with what people are searching for, how are they going to find you? Read more »

Here is something that you should not neglect.  Make sure you use different forms of your keywords in your content material.

What you may call a ‘ski holiday’, others will call a ‘skiing holiday’.

What you may call ‘house boat rental’, others may call ‘house boating rental’.  Or “houseboat rental”.

If you only reference one form of your keyword, or key phrase, you could be loosing out on some traffic.

Using Keywords That People Don’t Search For.

When researching and selecting keywords sometimes it can be a bit easy to get so caught up in choosing descriptive words and phrases for our content and products that we can loose site of how our potential customers will be looking for what we have to offer.

Jargon

We may think up really specific words and phrases that describe our products perfectly, but if our keywords are based on industry jargon, or insider terminology, then no regular people are going to be looking for those terms.

Now this may be alright, if you are targeting a very specific audience.  But if your niche is more main stream, then you shouldn’t be targeting keywords that deal with industry jargon and terminologies.  Your potential customers just don’t know it, AND they won’t be searching for it. Read more »

Concentrating on One Measure of Keyword Effectiveness, While Neglecting Other Measures.

When doing your keyword research it is best to use several different tools for measuring a keywords potential effectiveness.  And not to rely on just one, or just your favorite.  Keyword analysis and research is a multi-faceted endeavor.  You must look at a potential keyword from several different angles.  To not do so risks time and effort.

For example, you might find a keyword with a ton of monthly searches.  That is of course a good thing.  But, what about the level of competition for that keyword.  If it is sky high, as in the millions, it would take some very serious time and effort to rang high for that keyword in the search engines results page.  If you don’t consider the competition, you have a very incomplete picture of the potential effectiveness of that keyword.  You will only know part of the story. Read more »

A Keyword Research Mistake

In most cases a single keyword is pretty useless.  And targeting a single keyword for your web content is usually an exercise in futility.  Single keywords are just too competitive, overly broad, and just don’t match up well with how people are searching.

For example, lets say you are looking for a certain piece of software.  Would you enter just ‘software’ into a search engine?  Of course not, you’d get millions of websites returned in the search results, and probably none of them were what you were looking for.  Or it would take hours to sift through all those results looking for your software. Read more »

What Is A Keyword – And Why Are They Important?

Keyword research is the bedrock of internet marketing.  But what exactly is a keyword — and why are they so important?

A keyword is the phrase that someone types into Google (or any search engine) when looking for information on a particular topic.

For example, if you were looking for information on dog training, you would enter ‘dog training tips’ or ‘dog training information’ into the search engine.  In this case the terms ‘dog training tips’ and ‘dog training information’ are considered keywords.

You probably use keywords all the time, you just didn’t know what they were called. Read more »